Vietnamese Fruits And Vegetables Worth 9,000 Billion VND Conquer The US Market

The year 2024 witnessed a remarkable surge in Vietnam’s fruit and vegetable exports to the United States, reaching nearly 9,000 billion VND. The US market is brimming with potential, yet it also presents considerable challenges in terms of quality standards. This article will provide a detailed analysis of the Vietnamese fruit and vegetable export situation to the US, highlighting key products, opportunities, and challenges for Vietnamese businesses.

According to the latest data from the General Department of Customs, the US spent up to 358.4 million USD, equivalent to nearly 9,000 billion VND, to import fruits and vegetables from Vietnam in 2024. This figure marks an impressive 39% increase compared to 2023, affirming the increasingly important position of Vietnamese fruits and vegetables in the international market, especially in demanding markets like the US.

The Us – Vietnam’s Second-Largest Fruit And Vegetable Import Market

The US is currently Vietnam’s second-largest import market for fruits and vegetables, just behind China. This demonstrates the immense potential of the US market for Vietnamese agricultural products. Popular Vietnamese fruits and vegetables in the US market include:

• Coconut: Leading in export value, reaching nearly 78 million USD, a 54% increase. Vietnamese coconuts are favored by American consumers for their quality and distinctive flavor.
• Dragon fruit: Reaching 40 million USD, a 32% increase. Vietnamese dragon fruit is renowned for its striking color, mild sweetness, and high nutritional value.
• Mango: Reaching 31 million USD, a slight increase of 3.2%. Vietnamese mangoes offer diverse varieties and delicious flavors, catering to various market segments.
• Almonds: (It might be more accurate to say “peach kernels” in this context, but we will keep it as “almonds” as per the original content) Reaching 18 million USD, a robust increase of 4.5 times.

Fruit And Vegetable Export Trends In Early 2025

In the early months of 2025, exports of mango, coconut, and dragon fruit continued to maintain growth momentum. However, some other items recorded a decline:

• Durian: Decreased by 34%, reaching only 565,000 USD. Although Vietnamese durian has great potential, exporting to the US still faces numerous difficulties.
• Passion fruit: Also recorded a slight decrease.

Factors Driving Fruit And Vegetable Exports To The US

A director of a fruit exporting enterprise in Ho Chi Minh City shared that the large Vietnamese community in major US cities is a significant factor boosting the consumption of Vietnamese fruits and vegetables. This is a major advantage that helps Vietnamese agricultural products access the US market more easily.

Challenges And Barriers To Fruit And Vegetable Exports To The US

However, exporting fruits and vegetables to the US also faces considerable challenges:

• Geographical distance: Affects quality and logistics costs, making it difficult to compete with closer markets.
• Stringent US regulations: The US is known as a market with strict import regulations. Vietnamese businesses must meet a series of requirements regarding:
  • Registration of production facilities and representatives in the US: Periodic re-registration is required to maintain a valid business code.
  • Standards for growing and processing areas: Must meet international certifications such as GlobalGAP, ISO, HACCP, and USDA.
  • Agricultural product quality: Pesticide residues, microbial contamination, bacteria, or mold are not allowed.
  • Harvesting process: Must ensure quality to meet stringent import requirements.

Solutions To Expand The Fruit And Vegetable Market In The US

To further expand market share in the US, experts from the Vietnam Fruit and Vegetable Association recommend that businesses focus on:

• Applying preservation technology: Utilize fruit freezing, biological preparations, wrapping films, and safe preservatives to extend shelf life and maintain product quality.
• Optimizing the logistics chain: Develop a specialized, efficient logistics chain to reduce costs, enhance competitiveness, and ensure product quality when it reaches American consumers.

The US is a highly potential market for Vietnamese fruits and vegetables. Despite numerous challenges in terms of standards and logistics, with efforts to improve quality, apply technology, and build brands, Vietnamese businesses can fully seize this opportunity to take Vietnamese fruits and vegetables further in the US market, bringing back substantial foreign currency to the country and enhancing the position of Vietnamese agricultural products on the world agricultural map.